Levi Strauss Co. Singapore has launched an online campaign promoting the Copper Jeans line for men and women, at www.levi.com.sg/copper. The advertising campaign invites men and women to explore a copper-focused HTML-driven site, with separate sections for each gender. Stroll along this site and feast on the classic features of the Levi’s® Copper™ Jeans – blown up for you. If you’re up for it, you can also download your own pair of Levi’s® Copper™ Jeans, bury a message for a friend, and search for loose Copper nuggets to know intriguing facts about copper relating to the Statue of Liberty, the Dead Sea Scrolls, electrical conductivity and coinage.
Image may be NSFW.
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Walk the talk and strut your very own pair of Levi’s® Copper™ Jeans. Just choose your size, print out the jeans (16 mb zipped pdf file) and you can see how you’d look in a pair of Levi’s® Copper™ Jeans. And if you’re up for it, post pictures of you dressed in your printed-out jeans – complete with your personal take on the rest of the outfit.
Credits
The Copper Mine campaign was developed at OgilvyOne, Singapore,
Photographer was Simon Harsent.
